How Jagath Bandaranayake's Business Studies Book Can Boost Your Career
How Jagath Bandaranayake's Business Studies Book Can Boost Your Career
If you are an aspiring entrepreneur or a business student who wants to ace the advanced level exams, you might be interested in Jagath Bandaranayake's Business Studies Book. This book is a comprehensive guide to the new syllabus of business studies, covering topics such as management, marketing, accounting, finance, human resources, and more.
Jagath Bandaranayake Business Studies Book
Jagath Bandaranayake is a professor and an author who has over 30 years of experience in teaching and writing business studies. He has prepared this book according to the latest standards and recommendations of the Ministry of Education and the National Institute of Education. He has also included numerous examples, case studies, diagrams, and exercises to help you understand and apply the concepts.
By reading this book, you will be able to:
Gain a solid foundation of business knowledge and skills
Develop your analytical and critical thinking abilities
Enhance your creativity and innovation potential
Prepare for the advanced level exams with confidence
Pursue your career goals in various fields of business
Jagath Bandaranayake's Business Studies Book is available in two parts: Part 1 covers the first year of the advanced level course, and Part 2 covers the second year. You can buy this book online from various websites such as Kuppiya Store, Sarasavi, or Sankha Books. You can also find this book at your nearest bookstore or library.
In this article, we will review some of the main topics and features of Jagath Bandaranayake's Business Studies Book. We will also share some testimonials from students and teachers who have used this book and benefited from it.
Management
One of the core topics of business studies is management. This book covers the principles and functions of management, such as planning, organizing, leading, and controlling. It also explains the different types of management styles, such as autocratic, democratic, and laissez-faire. You will learn how to apply these concepts to various business scenarios and situations.
For example, you will learn how to set SMART goals, design organizational structures, delegate tasks, motivate employees, and evaluate performance. You will also learn how to deal with challenges and changes in the business environment, such as competition, globalization, technology, and ethics.
Marketing
Another important topic of business studies is marketing. This book covers the basics and advanced aspects of marketing, such as market research, segmentation, targeting, positioning, product development, pricing, distribution, promotion, and branding. It also covers the marketing mix and the marketing plan.
You will learn how to conduct market research using primary and secondary data sources. You will also learn how to segment the market based on demographic, geographic, psychographic, and behavioral factors. You will learn how to target the most profitable segments and position your product or service in a way that appeals to them. You will also learn how to develop a marketing mix that consists of the four Ps: product, price, place, and promotion. You will learn how to create a marketing plan that outlines your objectives, strategies, tactics, budget, and evaluation methods.
Accounting
A third topic of business studies is accounting. This book covers the fundamentals and applications of accounting, such as financial statements, ratio analysis, cash flow analysis, budgeting, and costing. It also covers the accounting standards and regulations that govern the preparation and presentation of financial information.
You will learn how to prepare and interpret the three main financial statements: the income statement, the balance sheet, and the statement of cash flows. You will also learn how to calculate and analyze various financial ratios, such as profitability, liquidity, efficiency, and solvency. You will learn how to prepare and use cash flow statements to assess the inflows and outflows of cash in a business. You will also learn how to prepare and monitor budgets and how to use different costing methods, such as absorption costing, marginal costing, and activity-based costing.
Finance
A fourth topic of business studies is finance. This book covers the concepts and techniques of finance, such as sources of finance, capital structure, investment appraisal, working capital management, and risk management. It also covers the financial markets and institutions that facilitate the flow of funds in the economy.
You will learn how to identify and evaluate different sources of finance for a business, such as equity, debt, retained earnings, leasing, factoring, and venture capital. You will also learn how to determine the optimal capital structure for a business that minimizes the cost of capital and maximizes the value of the firm. You will learn how to appraise different investment projects using methods such as net present value, internal rate of return, payback period, and profitability index. You will also learn how to manage the working capital of a business by optimizing the levels of inventory, receivables, payables, and cash. You will also learn how to manage the risks associated with finance, such as interest rate risk, exchange rate risk, and credit risk.
Human Resources
A fifth topic of business studies is human resources. This book covers the principles and practices of human resource management, such as recruitment, selection, training, development, motivation, leadership, communication, teamwork, and performance appraisal. It also covers the legal and ethical issues related to human resource management, such as employment law, health and safety, diversity, and corporate social responsibility.
You will learn how to recruit and select the best candidates for a job using various methods, such as job analysis, job description, job specification, application forms, interviews, tests, and assessment centers. You will also learn how to train and develop the employees to enhance their skills and knowledge using methods such as induction, on-the-job training, off-the-job training, coaching, mentoring, and career planning. You will also learn how to motivate and lead the employees to achieve the organizational goals using theories such as Maslow's hierarchy of needs, Herzberg's two-factor theory, McGregor's theory X and theory Y, and Vroom's expectancy theory. You will also learn how to communicate and work effectively with the employees using methods such as verbal communication, written communication, non-verbal communication, formal communication, informal communication, and grapevine. You will also learn how to appraise the performance of the employees using methods such as management by objectives, 360-degree feedback, and balanced scorecard.
Other Topics
Besides these five topics, Jagath Bandaranayake's Business Studies Book also covers other topics that are relevant and useful for business studies students and practitioners. These topics include:
Business environment: This topic covers the external factors that affect the business operations and decisions, such as political, economic, social, technological, legal, and environmental factors.
Business ethics: This topic covers the moral principles and values that guide the behavior of business organizations and individuals.
Business strategy: This topic covers the long-term plans and actions that a business adopts to achieve its vision and mission.
Business innovation: This topic covers the process of creating and implementing new ideas and solutions that add value to the business and its customers.
Business entrepreneurship: This topic covers the process of identifying and exploiting opportunities in the market by starting and running a new business venture.
Conclusion
Jagath Bandaranayake's Business Studies Book is a valuable resource for anyone who wants to learn and master the subject of business studies. It covers all the topics and aspects of the new syllabus in a clear and concise manner. It also provides plenty of examples, case studies, diagrams, and exercises to help you apply and practice the concepts. It is written by a professor and an author who has extensive experience and expertise in teaching and writing business studies. It is also recommended by the Ministry of Education and the National Institute of Education as a reliable and quality book for advanced level business studies.
If you want to boost your career prospects in the field of business, you should definitely get a copy of Jagath Bandaranayake's Business Studies Book. You can order it online from various websites or find it at your nearest bookstore or library. You will not regret investing in this book as it will help you achieve your academic and professional goals.
Conclusion
Jagath Bandaranayake's Business Studies Book is a valuable resource for anyone who wants to learn and master the subject of business studies. It covers all the topics and aspects of the new syllabus in a clear and concise manner. It also provides plenty of examples, case studies, diagrams, and exercises to help you apply and practice the concepts. It is written by a professor and an author who has extensive experience and expertise in teaching and writing business studies. It is also recommended by the Ministry of Education and the National Institute of Education as a reliable and quality book for advanced level business studies.
If you want to boost your career prospects in the field of business, you should definitely get a copy of Jagath Bandaranayake's Business Studies Book. You can order it online from various websites or find it at your nearest bookstore or library. You will not regret investing in this book as it will help you achieve your academic and professional goals. b99f773239
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